Four Awards. One Breakout Session. A Great Event.
On June 10th, 2019, our VP of Business Development, Don Carroll, and Marketing Coordinator, Brandon Brichetto joined nearly 250 sales, marketing, and business strategy professionals at the 67th Annual TMSA Logistics Marketing & Sales Conference in Amelia Island, Florida.
While there, they accepted four TSMA Compass Awards of Excellence for this past year’s marketing efforts, and Don led a breakout session entitled “Best Practices: Launching a New Brand with and Integrated Campaign.”
We received a lot of great feedback from the TSMA Compass Award judges, highlighting both the strongest and weakest aspects of all four campaigns, but these comments were indisputably our favorites, as they resonate with the way we try to do everything at VPL:
“This was an excellent planning and execution of an integrated branding campaign, and even more so based on the size of your company! Kudos on an outstanding job, well done.”
“Ridiculously thorough content marketing campaign, with spot-on creative and a pinpoint target audience…It’s powerful not just because of its distinctiveness and consistency, but because of the way it develops rapport with the team in advance of outreach by sales.”
We would like to thank TMSA for putting on such a great event. We are already looking forward to attending next year’s conference.
About VPL
We deliver visibility and resiliency to clinical supply chains.
By making the procurement-through-fulfillment processes smarter and more profitable, it creates a new supplier dynamic whereby customers benefit from reduced costs, better insights, and increased transparency and efficiency.
We developed the industry’s only Smart Supply Chain Platform, which automates inbound and outbound shipping, unlocks visibility into the status of critical shipments, and identifies cost-savings opportunities for all of healthcare including IDNs, critical access, outpatient and pharmacy.
With more than 700 hospitals, 6,000+ suppliers, and a 97% customer retention rate, it’s clear that VPL is the company the healthcare industry trusts to deliver savings, insights and peace of mind.
